Sales Management
Brief info

I started my career in the world of architecture during the 1980’s, moving on to run a manufacturing company in the late 1990’s and winning the National Enterprise Award for Innovation.

From 2004 to 2015 I had a successful sales career in both Sales and Sales Management.

After deciding on a career break in 2016, I returned to college to study Digital Marketing and graduated with distinction,

while also gaining the Train the Trainer qualification.

Having presented hundreds of courses since 2016, I am now a leading Sales Speaker and Trainer, sharing stages in front of thousands of delegates with some of Ireland’s most prolific business leaders at sales conferences and events all over the country, creating inspirational change and delivering results for both individuals and businesses.

Clients & markets

B2B – Clients include Bluestone Asset Management, Ortus and PW Group.

B2C – Clients Include Senator Windows, Bank of Ireland and BMW Group Ireland.

Hospitality – Clients include Clayton and Maldron Hotel Groups.

Business Improvement – Clients include TAB Ireland, The Sales Institute and ISME.

Organisational difference
My Sales Training Program is based around the Psychology of Buying, a unique perspective of the sales journey, looking at it from the point of view of the customer’s subconscious decision-making processes, developed over 29 years of real world experience. Using an energetic magnetic style of delivery which relates well to trainees, it delivers simple, clear articulation of concepts that have the following results: Enjoyable training experiences, passionate motivational delivery,

giving customer centric not salesperson centric repeatable processes.

Goals & values
I enable winning organisations to develop greater sales effectiveness. I focus on ramping up their sales skills in medium to high ticket sales for challenger brands to the next level using combinations of live performances, workshops, immersive technologies and behaviour changing tools and techniques. My sales motivational programmes are designed to inspire individuals to be remarkable, authentic and truthful while enabling their prospects to become trusted repeat customers.

Notable achievements

  • First non-member of The Sales Institute to be invited to speak at an event for over 230 delegates.
  • First corporate quality trainer to provide monthly ‘open/public’ courses, consistently ‘sold-out’.
  • First Irish trainer invited to engage with TAB Boards, International Inc. the world’s largest international franchise business system providing advisory board and executive business coaching services to business owners and other business leaders.
  • First to take the Sales Role into the arena of ‘Professionalism’ as was recently commissioned to develop a Sales Skills Qualification, receiving recognition under the National Framework of Qualifications at QQI level 7.
  • All-Ireland Business ‘All-Star’ – Thought Leader for Sales Innovation
  • TAB Boards Ireland, Business Speaker of the Year.
  • National Enterprise Award for Innovation.

Net Promoter Score currently running at 9.6/10.

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sample courses

Selling Skills | Influencing Communication | Smarter Selling Part 1 | Smarter Selling Part 2


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